On May 28, 2024, Color Root and the CHROMATOL team, in collaboration with distributor HWA TAI, successfully hosted a highly anticipated COLOURZOL® product launch event in Thailand.
This launch event brought together teams from Color Root and CHROMATOL, HWA TAI, and nearly 150 Thai clients to witness this exciting moment.
Mr. Chaiwat Chaipanithiphan, President of the Thai Textile Printing and Dyeing Association, presided over the launch event and delivered the opening remarks. He emphasized the significant importance of this collaboration for Thailand's textile printing and dyeing industry and expressed anticipation for the future development of COLOURZOL® products.
Mr. Roy Stones, Marketing Director of CHROMATOL, delivered a comprehensive yet concise introduction to COLOURZOL®'s second-generation breakthrough energy-saving and environmentally friendly reactive dyes.
Mr. Liu Zixuan, General Manager of Color Root Group, outlined the future development and strategic positioning of COLOR ROOT Group and the CHROMATOL brand. He clearly highlighted the distinctive features and advantages of CHROMATOL products, including their high colorfastness, resistance to repeated washing, and significant water and energy savings during the printing and dyeing process. During the Q&A session, participants engaged in active discussions, sparking continuous intellectual exchanges. Additionally, the outstanding performance of COLOURZOL® SP-EC in large-scale trials was presented, providing compelling evidence of the product's exceptional capabilities.
Mr. Zhang Fengdi, General Manager of the Dye Division at Color Root Group, delivered a concluding address. He emphasized the key features of COLOURZOL® products, particularly providing a concise summary of the SP-EC series, thereby offering a compelling endorsement of the product's advantages.
Mr. Thitiphong Apitanotai, Executive Director of HWA TAI, delivered a closing address of appreciation, bringing the launch event to a successful conclusion.
This launch event is not merely a product showcase, but a significant initiative by Color Root and CHROMATOL teams to collaborate with HWA TAI in expanding into the Thai market and enhancing brand influence. We are confident that through our joint efforts, COLOURZOL® products will undoubtedly shine brightly in the Thai market!
