In late August, Color Root and the CHROMATOL team joined forces with Rudolf Indonesia to successfully host a highly anticipated COLOURZOL® product launch event in Bandung, Indonesia.
This launch event drew significant attention from industry professionals, with approximately 200 attendees including representatives from Color Root and CHROMATOL teams, Rudolf Indonesia, and clients from Bandung Textile Factory, all gathered to witness this exciting milestone.
The press conference commenced with Dr. Andy Susetio, General Manager of Rudolf Indonesia, extending a welcome address to the Color Root and CHROMATOL teams, as well as the attending textile dyeing factory clients.
Subsequently, Liu Zixuan, General Manager of Color Root, presented the company's environmental awareness video to all attendees. He outlined Color Root's fundamental profile and sustainable development strategy, and elaborated in detail on the rationale for selecting Rudolf Indonesia as a partner for in-depth collaboration on reactive dyes in Indonesia.
Next, Mr. Roy Stones, Marketing Director of CHROMATOL, introduced CHROMATOL and its CHROMATOL products.
At the conclusion of the press conference, Dr. Andy Susetio, General Manager of Rudolf Indonesia, reiterated that the strategic partnership with Color Root will provide Indonesian textile dyeing clients with stronger support in dyes and auxiliaries.
Color Root and the CHROMATOL team are leveraging this product launch to collaborate with Rudolf Indonesia on a brand leadership initiative. Together, they will strengthen their environmental sustainability efforts and jointly explore the Indonesian market, integrating higher-quality, more eco-friendly products into customers' daily lives and work environments.
With the joint efforts of Rudolf Indonesia, Color Root, and the CHROMATOL team, we are confident that COLOURZOL® products will shine brightly in the Indonesian market!
